Zena Hotel
New Direction and Modern Design for a Refined Look
2023
What we have done
- Identity design
- Illustration
- Audit & Research
- Logo design
- Prototyping
- Content strategy
- Website design
- Research
Published in
- Magyar logók - Hungarian logos, 2021
- LogoLounge 7: 2,000 International Identities by Leading Designers, 2012
Website
zenahotel.huZena Hotel
New Direction and Modern Design for a Refined Look
The Client
Zena is a boutique hotel that uniquely combines spa and beauty services with an exclusive hotel environment. Located in the heart of Hévíz, just a few minutes’ walk from the famous Hévíz Lake, it offers modern, spacious rooms for guests seeking relaxation and rejuvenation. The hotel's services include hairdressing, cosmetic treatments, massages, and a wellness area that promotes both physical and mental refreshment.
The Task
Due to an ownership change, it was necessary to rethink the hotel's image to align it with the new business strategy. In addition to redesigning the website, our client entrusted us with revamping the hotel's branding. We reworked the original Zena logo, which we had previously designed, alongside an emblem by another designer, retaining the original water lily motif and green as the primary color at the client's request.
Our Solution
To develop the new visual identity, we conducted thorough research, assessed the client's needs, and analyzed market trends. The hotel's interior design served as inspiration: the color transitions of the terrace railings and the water lily motifs from the interior glass dividers were incorporated into the design.
The result is a refined, clean, and harmonious look that is consistently displayed across all platforms. During the project, we also developed a responsive website optimized for all devices, meeting modern technological requirements. An earlier version of the Zena logo was later selected for the prestigious Logo Lounge book series.
Take a look at our work - it says the most about us.
Website, Webshop, Logo, Brand Identity
More worksNow is the time to start something great!
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