Zena Hotel

The Client

Zena is a boutique hotel that uniquely combines spa and beauty services with an exclusive hotel environment. Located in the heart of Hévíz, just a few minutes’ walk from the famous Hévíz Lake, it offers modern, spacious rooms for guests seeking relaxation and rejuvenation. The hotel's services include hairdressing, cosmetic treatments, massages, and a wellness area that promotes both physical and mental refreshment.

The Task

Due to an ownership change, it was necessary to rethink the hotel's image to align it with the new business strategy. In addition to redesigning the website, our client entrusted us with revamping the hotel's branding. We reworked the original Zena logo, which we had previously designed, alongside an emblem by another designer, retaining the original water lily motif and green as the primary color at the client's request.

Our Solution

To develop the new visual identity, we conducted thorough research, assessed the client's needs, and analyzed market trends. The hotel's interior design served as inspiration: the color transitions of the terrace railings and the water lily motifs from the interior glass dividers were incorporated into the design.
The result is a refined, clean, and harmonious look that is consistently displayed across all platforms. During the project, we also developed a responsive website optimized for all devices, meeting modern technological requirements. An earlier version of the Zena logo was later selected for the prestigious Logo Lounge book series.