Secret Factory

The client

Secret Factory is a Hungarian electronic music duo. They have a label called Secret Fusion that focuses on quality underground music and a party series of the same name that has been running for 20 years.

The task

For the new name, the newly formed duo needed a new logo and new promotional images to establish their visual style.

Our solution

Based on the name, we designed a label with an industrial atmosphere, drawing on electronic music with a high-tech approach. During the work, our client came up with the idea of an emblem depicting a welding worker, which we created in a style matching the inscription.

We created energetic, intuitive creatives that express the music for the electronic music duo. In the course of the work, we combined traditional painted backgrounds with digitally created forms, just as artists do in electronic music. We made the black and white promotional photos memorable with neon colors.