Pregprogram

The Client

The Pregprogram aims to increase the chances of natural conception by offering personalized nutrition and workout plans tailored to each individual's health and needs. It also provides expert guidance on the conception process and mental preparation.

The Task

Our client entrusted us with creating a modern and innovative web application, along with promotional materials, developed with the input of industry professionals. The application needed to be user-friendly and easy to navigate so that users could take full advantage of all its features.

Our Solution

We began with thorough research, creating prototypes, and conducting tests. While designing the app’s functionality, we simultaneously developed the brand identity.

The application guides users through a comprehensive 56-day program. After registration, users complete a carefully crafted questionnaire that helps the app assess their health and create a personalized Pregprogram. It generates custom meal plans with recipes, shopping lists, personalized workout plans with videos, and other helpful tools, such as a menstrual calendar, lifestyle guide, and relationship advice. The app is responsive and works across all browsers as a native platform.

We incorporated gamification features to boost user motivation and engagement. Daily tasks are tracked through statistics, notifications, and task lists. Gamification elements provide continuous encouragement and achievable goals to maintain motivation and ensure success. Points earned can be redeemed for relevant discounts in the app’s internal rewards store.

After the app was completed, we created a dedicated website to showcase the software and assist with sales. We also designed a workbook as a companion to the app, offering additional support for users throughout the 56-day program, including self-reflection exercises, gratitude journals, and questionnaires.

In addition to the digital branding and custom illustrations, we designed printed materials such as welcome letters, certificates, roll-ups, and tote bags to further enhance the brand experience.