Smeraldino

The client

Smeraldino, a Czech brand specialising in preserved flowers. They use a unique preservation process that preserves the natural appearance of plants for at least two years without requiring special care. They offer a wide range of compositions made up of plants preserved in this way.

The task

Smeraldino's importer in Hungary asked for our help to effectively launch their product on the market. Our task was to create a website that would provide comprehensive information about the product and highlight the innovative technology behind it.

Our solution

To achieve the business objectives set, we mapped out the background of the project through preparatory client interviews and research to gain a thorough understanding of the brief.

Based on the conclusions we reached, we developed a prototype of a presentation site, which we used to define the content needed to achieve the objectives. In addition to presenting the product range and the underlying technology, the content was designed to inform visitors about the proper care of the product and direct them to nearby retail stores where they could purchase the preserved plants.

The website's graphics were designed to further reflect Smeraldino's brand identity, so they are in line with it, but also meet the needs of our local and client customers.