Laurel mascots

The Client

Laurel offers retail equipment and complex commercial solutions for its partners. Since its founding in 1993, the company has aimed to provide world-class retail services at competitive prices. With over 120 employees and hundreds of national and international partners, their services are available to both wholesale, retail, and manufacturing companies.

The Task

Voov Studio was tasked with designing promotional paper figures for Laurel, a company specializing in selling checkout systems. The goal was to create easy-to-assemble figures without the need for glue. In addition to the graphic design, we were responsible for the die-cutting of the figures.

Our Solution

The designed paper figures are easy and quick to assemble thanks to their glue-free design. The precisely cut shapes, combined with the graphics, create aesthetically pleasing and functional promotional tools. This solution helped strengthen the Laurel brand and expanded its creative promotional options.