Your work is good, but does it show?
Your logo is left over from the early days, your company looks different everywhere, and you can't explain what makes you different. We help you put things in order.
A safe decision, confident clients
Sound familiar?
Four situations our clients most often come to us with.
You're afraid of losing what you've built
Everyone knows your old logo. What if your customers don't recognise you in the new identity?
You can't say what makes you different
When asked why they should choose you, you mention quality and reliability. But your competitors say the same. You don't have a sentence that sticks.
You've outgrown your own identity
Someone made the logo when you started, or you drew it yourself. Since then the company has grown and what you do has changed. The identity, however, stayed where it was.
Every new material starts from scratch
No templates, no rules. Every new poster, catalogue or presentation is a separate job, and no two things ever look the same.
We start with questions, not sketches
Until we know who you're talking to and what you want to say, we don't design.
First we understand who you're talking to
We don't design until we know who your customer is, how they decide and what holds them back. We start with questions, not sketches.
Strategy first, then design
First we decide what you want to say and to whom. The visual identity comes after that and grows out of it. The other way round, it's just a pretty drawing.
We build a system, not just a logo
The logo is one element. What really matters: colours, typefaces, imagery, tone of voice, and that they work together everywhere.
We hand it over so you can actually use it
You get guidelines and ready-made templates. You don't have to come to us for every little thing; your team can work with it on its own.
What we help with
You can count on us for these.
Brand strategy and positioning
We find out who you're talking to, what makes you different and how to say it. This becomes a message your team can use too.
Logo and visual identity
Logo, colours, typefaces, imagery. Not only beautiful, but usable: it works on a business card and on a billboard.
Complete brand system
Business cards, presentations, social media templates, website look, packaging, signage, vehicle graphics. Whatever your business needs.
Brand guidelines
We write down how to use it. So the printer, the marketer and the new colleague all do the same thing.
From questions to a finished system
You'll know where we are and what comes next at every stage.
What we do
We talk to you and your team and, if possible, to some of your customers. We look at your competitors and at how you're seen from the outside today.
What you get
A picture of where you stand, a competitor overview and a schedule.
Why it matters
What's obvious from the inside is often not visible from the outside. That gap is what we need to find first.
What we do
We decide who you're talking to, what you promise, what makes you different and in what tone you speak.
What you get
Positioning, key messages, brand voice.
Why it matters
This becomes the basis for every further decision. Without it, design is just a matter of taste.
What we do
We show two or three directions. Not finished logos, but mood, character and imagery.
What you get
Visual directions and a joint decision on how to proceed.
Why it matters
If something isn't right, it turns out early, so we don't have to start over at the end.
What we do
We develop the chosen direction: logo, colours, typefaces, imagery, graphic elements.
What you get
The final logo in every version and a complete core identity system.
Why it matters
A logo alone isn't enough. The system is what makes you recognisable everywhere.
What we do
We design the actual materials: business cards, presentations, social media, packaging, whatever you need.
What you get
Ready-made templates and print-ready files.
Why it matters
An identity proves itself in use. This is where it turns out whether it really works everywhere.
What we do
We write down the rules of use, hand over the finished files and show your team how to work with them.
What you get
Brand guidelines, the logo and identity elements in every format you need, and ready-made templates.
Why it matters
This way the printer, the marketer and the new colleague all use the identity the same way.
What we do
After 3 and 6 months we review how your brand appears in practice: on the website, on social media, in printed materials. We look at where usage differs and what's still missing.
What you get
A short review of what works and what doesn't, with recommendations for the next steps.
Why it matters
An identity isn't decided on the day of handover, but in the first months. That's when it turns out what else the team needs.
Now you know how we work.
Brand identities from our portfolio
Creative solutions that brought business success to our clients.
They work with us
Some of our clients have worked with us for 8-10 years, because they trust us.
Situations in which clients came to us
A few real situations from recent years.
Your company is just starting
You have the name and the idea; all that's missing is something to show up with. We design the logo, colours, business card and social media pages so you look consistent from day one.
You've taken over the family business
Everyone has known the logo for twenty years, but it has worn out. We refresh it so that long-time customers still recognise it and you can show it with pride.
Every product looks different
Over the years every product line got its own label and style. We bring them into one system: each keeps its own colour, yet it's clear they come from the same company.
You're launching your own product
The product is ready; packaging and label are what's left. We design them to stand out on the shelf and look good in the webshop too.
You're worth more than you show
You offer better quality than your competitors, yet you can't charge more for it because your appearance doesn't show it. We design an identity that lets customers feel what they get at a glance.
You need a new website, but the logo isn't right either
It's not worth building a new website on an old identity. We create both in one process, so they don't need to be aligned afterwards.
Did you recognise yourself in any of these?
You don't have to decide now. Let's look together at what works in your current appearance, what's missing and what the first step would be.
Free consultation, no obligation.
or call us: +36 20 339 49 22
Common questions, honest answers
What most people ask before the first conversation.
A logo with a core identity usually takes 6-8 weeks. A complete brand system with templates and guidelines takes 10-16 weeks. The exact time depends on how many materials we need to design and how quickly decisions are made on your side.
It depends on many things: how big your company is, how many channels you appear on and how many materials need to be designed. A start-up needs something completely different from a company with several sites. After the first conversation we give you an exact, itemised quote.
We can only design a logo if we understand what it has to express and why. It doesn't always need a full strategy, but we always get to know the background: who you're talking to, what makes you different, where your company is heading. If the logo and the message aren't connected, it won't work, however beautiful it is.
We try to prevent this from the start. During preparation we discuss a lot so that we're on the same page as closely as possible. We show early sketches, not finished logos, so it turns out in time if something is going in the wrong direction. The result is joint work, not a surprise.
We don't simply throw away the logo of a twenty-year-old company, because it's usually known and has value. First we assess which elements are valuable and recognisable, and which no longer reflect what you want to say today. Based on that we decide whether a refresh is enough or a deeper redesign is needed.
If several people work at the company, or you work with several contractors, then yes. With the guidelines you can also check whether your appearance stays consistent. But the guidelines are only one part: the ready-made templates (for social media posts, for example) and the communication guide, which describes how to write and speak on behalf of your brand, are just as important. This also helps if you create content with artificial intelligence.
Not necessarily. But the website is one of your most important communication tools, so it should at least be aligned with the new identity. If the two don't match, visitors won't feel the company is consistent.
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Let's talk about where your brand stands
You don't have to decide now. We'll look together at what's missing and what the first step would be.
Free consultation, no obligation.
or call us: +36 20 339 49 22