Go Models
Customer- and conversion-focused website and web application for Go Models
2018
What we have done
- Identity design
- Icon design
- Concept development
- Audit & Research
- Prototyping
- Content strategy
- Website design
- Research
- Strategy
- UX Design
- Front-End Dev
Website
www.go-models.comGo Models
Customer- and conversion-focused website and web application for Go Models
The client
Go-Models is an international online model portal that brings together models and clients. The company is based in Berlin, Germany.
Their main profile is the placement of models for advertising shoots and films, so they value naturalness and charisma over the ideas that are common elsewhere.
Anyone can register online as a model and create a Comp Card, a portfolio. Go Models also helps you to create a model profile. Once the profile is created, current job opportunities are immediately available.
For clients, the platform offers a quick and easy way to book models directly online. A wide range of models are available to suit different client needs.
The job
Go Models approached us to help them redesign their website and launch their web app, and to develop the design and user interface for both in the most efficient way possible.
Our solution
After assessing the market, the existing image and the website, we decided with our client to develop a new brand direction that would be direct, trustworthy and quality, creating a consistent look and feel across all internal and external communication channels.
For the website and web application, we used prototype design to develop a mobile-first approach to structure and functionality. This was combined with UI/UX best practices to create an effective, easy-to-use digital solution.
For the app, we had to develop functionality for two different user communities.
For models, they can manage their profile and portfolio, as well as browse and apply to job postings.
For the clients, we created a profile creation and ad posting and management, where they can specify which models they are looking for for which projects.
Models and companies can contact each other directly through the messaging interface in the app.
Take a look at our work - it says the most about us.
Website, Webshop, Logo, Brand Identity
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