KincsemKULT – Kincsem Palace

The Client

KincsemKULT is a premium event venue located in the heart of Budapest, in the historic Kincsem Palace. Built in the late 1870s, the palace is famous for its unique atmosphere, as it was once home to the world-renowned racehorse Kincsem and a venue for royal events and aristocratic celebrations. Today, Kincsem Palace preserves this rich heritage and serves as an ideal location for corporate events, weddings, exhibitions, and private functions. Optinvest, the company behind the KincsemKULT project, specializes in restoring and modernizing historical buildings in Budapest.

The Task

Optinvest's goal for the new KincsemKULT project was to create a modern, representative website that authentically showcases the palace’s history, available spaces for rent, and the offered services. The website needed to be both visually striking and user-friendly, effectively helping potential renters in their decision-making process.

Our Solution

We began the project with thorough research and a market analysis. The resulting website combines timeless, classic design with modern technological solutions. Storytelling was at the core of the website, showcasing Kincsem Palace’s rich past and present. We included content specifically designed to help potential renters make quick decisions, as they immediately recognize Kincsem Palace as the perfect venue for their events. The visual elements, clean design, and easy navigation work together to create a professional and persuasive online presence.