Grav Handmade

The client

Grav Handmade creates handcrafted gold and silver jewellery. The brand is youthful, fashionable, and personal: customers can customise pieces with engraving and colour variations.

The challenge

Grav's existing online store didn't reflect the quality of the jewellery. The shopping experience needed to reach a premium level, with a site that could hold its own alongside luxury brands.

Our solution

We started with data: we analysed usage statistics, heatmaps, and user recordings to see exactly where shoppers got stuck and where they dropped off. The new structure was built on these findings. The visual direction came from competitor analysis: a restrained, almost entirely black-and-white palette that puts the focus on the products and lifestyle photography. Nothing unnecessary, only what strengthens the jewellery and the brand's world.

The result

The data-driven redesign delivered: conversion increased, cart abandonment decreased, and average order value grew. Grav Handmade has since become one of the most recognised brands in the Hungarian handcrafted jewellery market, where the premium shopping experience contributes to the brand's success just as much as the jewellery itself.